
WhatsApp Slashes Business Messaging Prices to Compete with SMS, RCS
In a strategic move to retain its dominance in mobile communication, WhatsApp Cuts Business Messaging Prices in several countries, including India. This comes as SMS and Google’s Rich Communication Services (RCS) messaging platform continue to pose a challenge in the

Should You Use WhatsApp API Integration? Here’s What You Need to Know
In today’s digital age, connecting with customers on their preferred platforms is crucial. With over 2 billion monthly active users, WhatsApp has become the go-to messaging app for people worldwide. This immense popularity presents a golden opportunity for businesses to

WhatsApp Rate Revamp: How Businesses Can Win with Marketing & Utility Messaging
WhatsApp Business Platform has become an essential tool for businesses of all sizes. Its reach, user engagement, and ability to facilitate direct communication offer incredible opportunities to connect with customers, build brand loyalty, and drive sales. Recently, WhatsApp introduced updates

How to Schedule and Send Bulk WhatsApp Messages
Businesses need to reach customers in a fast-paced world like this one with effective and interesting methods. WhatsApp has become a potent communication tool due to its large user base and high open rates. But what if you could Schedule

What are the Best Practices for Using the WhatsApp Business API for Customer Engagement?
Businesses are continuously looking for fresh and creative methods to engage with their clientele in the digital age. As per messaging apps stats by explodingtopics, With over 2 billion active users, WhatsApp is the most popular messaging app in the

Chatbots on WhatsApp: Boost Customer Service & Efficiency
In the modern, fast-paced world, customer support must be accessible around-the-clock. This is where the intelligent AI-powered conversational assistants known as chatbots have become extremely useful. However, what if you could combine WhatsApp’s extensive user base—more than 2 billion monthly